When we added this new product to our lineup, we did lots of customer, employee, family and friends testing. We wanted to come up with a simple popcorn, with a big flavor profile. Our Buttery Popcorn is just that. It has a beyond buttery taste. And it was all accomplished with just 3 simple ingredients: Air popped popcorn, Coconut oil and salt. Simply Delicious! And yes, it is vegan!